
Do you need a 'hip' space to be creative?
When I hear the ‘creative space’ my mind immediately jumps to the well documented and often copied Google offices around the world and it seems to have caught on in a big way. Look at the offices Fortune’s 2016 feature “The 18 Coolest Offices of the 100 Best Companies”. Very impressive indeed. Does that mean that we should revamp our offices and create spaces and ‘idea tanks’ with bean bags and whiteboard paint walls, buy tons of LEGO® and install basketball hoops and offer